It used to be all about gaining followers, likes, and RT’s… but smart brands ask, now what?
Search Engines have become the primary resource for individuals looking for businesses making search engine optimization a nonnegotiable for digital marketers. Here are 4 SEO tips to get your site to the top of Google’s search rankings.
1) Make sure that your content is in-line with your mission statement. The Content Marketing Institute asks: What are you doing to build a consistent, reliable, and valuable relationship with your existing audience? Don’t have a mission statement? The CMI recommends creating a simple statement about who you are—here’s the catch—for every single marketing channel you own. This might seem like an involved process at first, but in the end it will help clarify your marketing communications across every platform.
2) Don’t be a generalist. There’s no use in being a solutions-provider to every problem out there. Is Pinterest not quite masculine enough for your brand? Why not target your content the way you target your audience? Mashable suggests trying DartItUp, Gentlemint, or Manteresting as a way to more clearly frame your content.
Following Panda (a Google-built algorithm) the most recent update to Google’s search engine algorithm roster, Penguin, all but erases “black hat” techniques. This algorithm puts tighter guidelines on web site optimization and adjusts a number of web spam factors including keyword stuffing, cloaking, unnatural links and content spinning.
In early May, the Concierge Plus team headed west to be a part of the Community Association Institute’s Annual Conference at Caesar’s Palace, Las Vegas. For three days, we met and mingled with over one thousand property managers, board members, and industry leaders hailing from across the country, and across the pond.
In early March, the Concierge Plus team travelled to Miami for the South Florida Condo and HOA Expo. As we continue to grow our business in the US, it was great to meet with clients and new prospects and share thoughts on how communities are coming to rely on digital technology more and more (oh and it was a nice break from our wintery weather too).
ACMO/CCI Living in Balance Condo Conference to debut our new product, Concierge Plus. The Living in Balance conference brings together property managers and board members from condo corporations across Canada for two days of educational sessions, networking events and a large tradeshow. This year's event was the biggest yet, with over 1,200 attendees!
CP is an online platform for your property or community, designed to help you manage your property-specific day-to-day administrative tasks while connecting tenants, owners, association members, board members and management. We were thrilled to introduce Concierge Plus to the market with a beautiful new booth, designed by our in-house design team, Front60.
Quick Response Codes have been a mainstay in the marketing world for a number of years. For those not familiar with QR Codes, they are unique matrix barcodes placed on marketing materials which can be scanned using a smartphone camera enabled by a QR Code reader. Once scanned, the QR reader reveals embedded information by linking to a website on your smartphone. We see QR Codes everywhere: adorning movie posters, on products at the supermarket and even on advertisements on the side of buses. There must be a better, more interactive way to share marketing information.
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