Friskies, who you may remember from their "Adventureland" TV commercials, has come up with another innovative way to market to cat owners by creating three cat-oriented iPad and Android games.
We love the concept, and it's not a Friday if there aren't any cat videos involved, so we invite you to watch these tech-savvy felines play "Cat Fishing", "Tasty Treasure Hunt" and "Party Mix-up."
Video after the jump.
You must have 4+ years of experience in creative and web development/interactive project management. This is a full-time position with benefits.
For more details on the Interactive Project Manager position see our careers section.
As an Interactive Project Manager you'll have the opportunity to advance to more senior roles within our growing company. Please send us your resume, availability and salary expectations to firstname.lastname@example.org
We look forward to hearing from the best and brightest Interactive Project Managers in Toronto.
For this year's holiday season we designed and developed an online game for all of our clients around the globe. With an average gameplay of about 6 minutes and fierce competition from over 20 different countries, no wonder there are so many impressive (and seemingly impossible to beat) high scores!
Last Thursday we officially celebrated our arrival at 260 King Street East with an Open House party. A big thanks to everyone who was able to come and for those who couldn't make it we've included a few pictures and a link to our online memory game created by Front60.
It's been a busy couple of weeks since the Web 2.0 Expo wrapped up in NYC. It was a great opportunity to meet some of the new faces behind up and coming web applications and to mingle with some of the more brilliant minds of the industry. The venue moved from the much larger Javits Center to the more intimate surroundings of the Sheraton NY in mid-town creating a more concentrated and inclusive atmosphere.
I was stoked to learn that some of us from around the office (myself included) will be attending the Web 2.0 Expo in New York.
It's being held from September 27-30 and there's an impressive line-up of speakers from just about every major web company from IBM, to foursquare, to Google.
We'll be sure to write about the conference in the blogs to come. In the meantime check out: web2expo.com/webexny2010
You've got a name, logo, business cards and a letterhead, but do you have a brand? A brand in its simplest form is a noun, a thing. It's not simply the name of your company, or a way for people to identify you against another; although it serves those purposes. A brand should make you feel something, make you aspire to be like them, identify with and trust them.
Brands have characteristics the same way people do; most, if not all major brands have brand strategy guides that are meant to be followed closely across all communications. This includes everything from the layout of a banner ad, to the social media, to the way customer service representatives conduct themselves.
A well-targeted brand is ascribed a set of related characteristics in their brand manual. This can include corporate values, keywords, examples of tone of voice, sample phrases; also included is what not to do - examples that go against the brand. But where do we look when determining the character of a brand?
When it comes to preparing a PowerPoint presentation it's tough to find a balance between being too simple or too fancy. We want to keep our audience engaged, but we don't want transitions and animations to distract from what's most important: the presentation. We surveyed the Front60 design team and came up with the following tips for creating the perfect PowerPoint presentation.
• Use logical flow: this may seem obvious, but it's often overlooked; order your slides so they tell a story and make an argument.
• Keep it simple: use graphics and media that convey the message. Clutter confuses, when in doubt take it out.
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