Almost everybody has heard of search engine optimization, but the idea of social media optimization is just starting to catch on. Back in 2006 marketing blogger Rohit Bhargava first coined the term, defining it this way:

"The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs."

YouTube and Google have created a fun little web app that lets you create a "search story video" just by choosing a few keywords and some music. The app is based on Google's popular search stories ad campaign that even saw one of their spots make it to last year's Super Bowl. Check out our own search story video and create your own.