Hospitality Marketing: What is Airbnb Doing Right?
Submitted by WebCanada on Jul 04, 2011 - 10:32am
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Airbnb is the "community marketplace for unique spaces" that matches property owners who have space to rent with travellers who are looking for an (often cheaper) alternative to a hotel. They've been seeing explosive growth since their inception in 2008 - they currently boast 23 million social connections and actor Ashton Kutcher recently joined the company as strategic advisor. We love that the focus with Airbnb is on the personal connection between guest and host. Airbnb's culture recognizes that rooms and amenities are very important, but so is the human experience of the journey.
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