Like-minded shopping starts here: The Facebook integrated Levi's Friend Store
Submitted by Ian Walker on May 14, 2010 - 2:51pm
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Marketing|Social Media Facebook's new Like button may not catch on with everyone on Facebook, but Levi's has created a compelling reason for it to catch on with the youth market.
Levi's has added a 'Like' button next to every item on their online store. So not only can you 'Like' a pair of 501 jeans, but when the store loads, you'll be able to see which items your friends like. It will be interesting to see how this plays out between different age groups. Where teens may bow to peer pressure and buy what their friends like; those of us who are older will probably steer clear from buying clothes similar to that of our friends.
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