Companies that spend time and money on their corporate communications usually see their efforts pay off in spades; whether it's a polished and persuasive website, or a meticulously crafted brochure, a well-written piece of marketing copy will convey the right message to your client and garner the results you expect.
Why don't we give emails the respect they deserve? Is it because we receive so many and it's simply a slog to get through them? Probably, but that shouldn't be an excuse for a poorly worded, unfocused and confusing email, especially when you're writing to your clients.
I surveyed the Front60 team for their thoughts on this all too important means of communication. If you deal with clients directly or if it's your employees who do, here are a few rules of thumb that will help to make your emails focused, easy to read, and actionable:
I was stoked to learn that some of us from around the office (myself included) will be attending the Web 2.0 Expo in New York.
It's being held from September 27-30 and there's an impressive line-up of speakers from just about every major web company from IBM, to foursquare, to Google.
We'll be sure to write about the conference in the blogs to come. In the meantime check out: web2expo.com/webexny2010
Through the use of free tools you can do thorough market research in a matter of hours; the same research would have been less accurate and cost thousands of dollars not less than 10 years ago. It's a great time to own a business!
Market research allows entrepreneurs/businesses to learn about their prospective customers before they begin to invest the time and money in starting a new venture. Online tools have emerged that allow anyone to perform market research.
In July, we featured Vanessa Fox's book Marketing in the Age of Google. Perhaps one of the most interesting excerpts found in the book is Fox's hypothetical look at a company trying to create a better digital camera using the web as a primary market research tool. First the company "BetterCamera," must uncover the top searched-for digital camera features and find a point of differentiation: underwater cameras.
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