Back To Basics SEO
Organic SEO strategies that every website should adhere to: page names, titles and headings. We all know that content is important, it gets your site passed around, linked to and revisited. Content is the main piece of the puzzle, think of the next four tips as the supporting cast that will help your site gain a coveted first page ranking.
1) Page Names. It's a good idea to a descriptive vanity URL like "about-us".
By doing this your URL will appear www.yoursite.com/about-us. When you do this Google and other search engines will recognize it as part of the content. Using a content management system like Live CMS has certain advantages, like not having to worry about file names, and automatically assigning "vanity URLs" like "www.yoursite.com/about-us".
2) Page Title. The Page Title appears on the top of the web browser window, either on the top left or in the middle depending on the type of web browser you're using. The page title appears as part of the link in Google's search results. It's a great idea to make your Page Title relevant, not only for search engines, but for the people reading the search results as the title of your website is the blue link that appears in Google search results.
3) Page Heading. Page Headings don't necessarily appear in search results, but instead they do act as a summary of what your page is about. Page Headings should be short and concise (no more than 7 or 8 words) and should tell you what the page is about without reading the content of the page. The text within page headings is valued more highly compared to other text on the webpage when search engines crawl your page.
4) Over time, content plays a key role. A good rule of thumb is to insert your keywords 7 times for every 500 words you write. If you write about the same themes over time, this can have a huge impact on how Google understands what your page is about.
SEO is constantly evolving, look for more tips in blogs to come.
WebCanada offers organic and pay-per-click SEO services as part of our online marketing solutions.
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