Facebook's new Like button may not catch on with everyone on Facebook, but Levi's has created a compelling reason for it to catch on with the youth market.
Levi's has added a 'Like' button next to every item on their online store. So not only can you 'Like' a pair of 501 jeans, but when the store loads, you'll be able to see which items your friends like. It will be interesting to see how this plays out between different age groups. Where teens may bow to peer pressure and buy what their friends like; those of us who are older will probably steer clear from buying clothes similar to that of our friends.
While still in its infancy the 'Like' button's uses are sure to evolve, its success lies in how freely people will click. For it to be successful the 'Like' button must add value to the browsing experience, in the case of Levi's they've done just that.
And they did so with relative ease, being able to integrate Facebook's API into their online store a week after the 'Like' button was announced.
Ultimately, the goal of ubiquity will be determined by how creatively the development and marketing community will utilize it for the benefit of the consumer and themselves.
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Check out this video to see it in action:
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