The success of modern companies is heavily determined by how easily their brand and their services are found online. Discovering the search terms potential customers are using and gearing your website content to return results for those terms is a proven method for generating online leads and driving revenue.
It all starts with selecting those crucial keywords. It should be noted that a keyword can refer to a single word or whole phrase, for example "WebCanada has great clients" can be considered a keyword.
There are a number of free tools out there that will help you determine which keywords to use on your website and which to use on your Pay-Per-Click campaigns.
This blog will cover five free keyword tools:
• Google Keyword Tool
• Word Tracker
• Keyword Eye
• Google Wonder Wheel
• Google Analytics
Try them out for yourself and feel free to filter them down through your organization.
Google Keyword Tool
Google Keyword Tool gives you a snapshot of related search terms and how much you should expect to pay per click on Google AdWords. Type in a search term and it will give you a list of related keywords, the number of monthly searches, the competition for the keyword and the suggested bid.
Word Tracker is not as feature-rich as Google Keyword Tool, but it's still worth using because it provides a thorough list of related keywords and ranks them in order of popularity.
Keyword Eye will recommend a wide range of related keywords; it also calculates the average monthly volume for all those searches on Google. It can also be tailored geographically to show searches and keywords relevant to your country. Keyword Eye also offers a 2D and 3D view (3D view pictured below):
Google Wonder Wheel
Next up is Google's Wonder Wheel. To Access Wonder Wheel perform a search in Google and click on "more search tools" in the left hand pane; it will be under "Standard View" entitled "Wonder Wheel." Wonder wheel lets you take your search term in different directions based on relevance and popularity.
Lastly there's Google Analytics. First you'll have to embed Google Analytics code on your website, for instructions click here.
Google Analytics is not the best tool for determining keywords if you're launching a new website. But if you have an established site it proves enormously beneficial by showing you which search terms people are using to find you. The key is to bear in mind those keywords and focus your content in that direction.
To learn more about WebCanada's Organic SEO and Pay-Per-Click services visit: WebCanada.com/seo
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