The Watercooler

Musings on marketing and technology

Old SEO Can Hurt You

Submitted by Peter Pietrzkiewicz on Apr 26, 2011 - 9:40am
Posted in SEO|WebCanada

Google's search algorithms are constantly to keep up with the changeable nature of the web in an effort to keep spammers at bay. What many people don't realize, though, is that a search engine optimization strategy that worked well in the past may now get your site blacklisted from Google's results.


Many SEO strategies that were once successful ways to maintain a search presence are now considered unethical by Google. If you've seen your search results falter and you haven't taken a look at your site back-end in a while, now might be a good time to root out any old SEO tactics and update them with a current strategy.


Our long-term SEO solutions take this ever-changing algorithm into consideration. We'll manage your search ranking and adjust your SEO strategies as the algorithm changes. Leveraging search engines, particularly Google, to ensure your site ranks highly is a key component of online marketing. Proper SEO promises positive returns in client leads and visibility for you and your business.

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