3 unconventional uses for Google AdWords
Pay-per-click marketing seems like a relatively simple concept: bid on some keywords and link your site in the paid results. But there are some who have taken to Google Adwords in new and innovative ways. Here are three examples that I hope will inspire you to think creatively in your pay-per-click campaigns.
Use Google AdWords to land your dream job:
This past summer 28-year-old copywriter Alec Brownstein was looking to make a career move in the advertising industry. Unsatisfied with his job Alec set about an ingenious way to get his portfolio noticed by some of New York City's most prominent Creative Directors. He knew there would be no sense in emailing or dropping off his portfolio to countless ad agencies only to have them lost amongst the piles. So instead he took advantage of what is known as an "ego search." He figured that Creative Directors were likely to Google their own names from time to time. So Alec decided to buy AdWords for the names of these creative directors so that each time they googled themselves an ad containing a link to his portfolio appeared!
Check his video The Google Job Experiment detailing his master plan:
How Google AdWords can help name a book:
Author Timothy Ferriss needed to find an effective title for new book about escaping the 9 to 5 lifestyle and work for yourself. He decided to buy keywords for searches relevant to his book, searches like: ‘401k' and ‘language learning.' In the results he tested 6 different book titles such as ‘Broadband and White Sand' and ‘Millionaire Chameleon.' He found that ‘The 4-Hour Workweek' had the most clickthroughs and his strategy proved correct, the book is now a New York Times Bestseller!
Address a disaster:
The environmental devastation caused by the BP oil spill disaster brought a major public relations nightmare. There was even an imposter Twitter account tweeting on ‘behalf' of the company. Deciding that the bad press was impossible to ignore, BP took out Google AdWords for the terms ‘oil spill' in an attempt to improve its damaged brand. The ad linked to BP's Gulf of Mexico Response page which contains articles and video on how BP is working to clean up the spill.
WebCanada offers pay-per-click management as part of its SEO services, to learn more visit webcanada.com/seo
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