Try it Before You Buy it: Online Shopping's Biggest Hurdle
Submitted by Peter Pietrzkiewicz on Aug 27, 2010 - 5:10pm
Posted in
It's a reality; every year retailers work harder to make it easier for consumers to shop online, and at the same time consumer confidence in shopping online continues to rise.
A June 2010 IMRG study found that "online retail sales have increased 22% year on year," and that "this is the highest rate of increase in more than two years."
So why is this happening? Is it because there's more selection online? Is it because it's more convenient? Is it because retailers have become smarter and are giving consumers fewer reasons to say no?
I would argue it's a mixture of all of those reasons, but primarily it's because of the latter. So what have the leading online retailers done to give consumers a reason to buy online instead of in-store?
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