Starting a blog is a test of perseverance, a lot of research and a love of sharing ideas. But what tools and strategies exist to make the job easier?
It's also important to ask yourself: why do I blog? What is the business strategy? Am I looking to add value to the company website? Do I want to attract web searchers through keywords, or do I just want to use the blog as a medium to convey the company's personality? It's important to put together a game plan and stick to your strategy from day one, and of course, adapt when necessary.
So, how can you keep ideas in the pipeline and ensure that you publish consistently? In this post we'll share some blog productivity tools and strategies that we've used to build our blog over the past six months.
Redoing your website can be a daunting process, but a little bit of planning and expert advice can make the experience painless and dare I say: fun!
How often should a company think about redoing their website? The answer depends a lot on the type of business you're in. For example, websites for clothing retailers like Abercrombie & Fitch or Lacoste often go through several incarnations each year. Or maybe you're in a seasonal business where redoing your website is a good idea in the months leading up to peak season. No matter what business you're in, it's considered good practice to redo your website ever 18-24 months, why?
Pay-per-click marketing seems like a relatively simple concept: bid on some keywords and link your site in the paid results. But there are some who have taken to Google Adwords in new and innovative ways. Here are three examples that I hope will inspire you to think creatively in your pay-per-click campaigns.
Companies that spend time and money on their corporate communications usually see their efforts pay off in spades; whether it's a polished and persuasive website, or a meticulously crafted brochure, a well-written piece of marketing copy will convey the right message to your client and garner the results you expect.
Why don't we give emails the respect they deserve? Is it because we receive so many and it's simply a slog to get through them? Probably, but that shouldn't be an excuse for a poorly worded, unfocused and confusing email, especially when you're writing to your clients.
I surveyed the Front60 team for their thoughts on this all too important means of communication. If you deal with clients directly or if it's your employees who do, here are a few rules of thumb that will help to make your emails focused, easy to read, and actionable:
There are many ways to get your company's name out there. Historically, word-of-mouth, advertising, sales and marketing have driven the way businesses connect. It remains to be seen how effective social media will be in forging B2B relationships, though it's in no doubt promising. There is however one reliable marketing method that businesses have been taking advantage of for decades: direct mail, or in its more recent form email marketing.
CategoriesArt & Design (3)
Concierge Plus (8)
Social Media (12)
DateJune, 2013 (10)
May, 2013 (6)
April, 2013 (4)
February, 2013 (3)
March, 2012 (4)
December, 2011 (6)
November, 2011 (4)
September, 2011 (6)
August, 2011 (13)
January, 2011 (6)
October, 2010 (4)
July, 2010 (9)
Latest Posts4 SEO tips to Rocket your Brand to the Top of Google's Search Rankings
Five Quick Ways to Revamp your Online Presence
Windsor Welcomes Social Scale!
Concierge Plus Goes West!