Maybe, The New York Times recently reported a story about an online glasses and contact lens merchant who purportedly garnered top search engine rankings because of negative reviews left by dissatisfied customers around the web. The online retailer bragged to his customers: "I just wanted to let you guys know that the more replies you people post, the more business and the more hits and sales I get. My goal is NEGATIVE advertisement."
His operation worked like this: somebody would order glasses or contact lenses from his site, he would then place an order for cheaper versions of glasses or contact lenses and have the package forwarded to the customer's shipping address. But when people complained about receiving suspiciously cheap eyewear, the owner and his henchmen fought back with alarming intimidation and threats.
Starting a blog is a test of perseverance, a lot of research and a love of sharing ideas. But what tools and strategies exist to make the job easier?
It's also important to ask yourself: why do I blog? What is the business strategy? Am I looking to add value to the company website? Do I want to attract web searchers through keywords, or do I just want to use the blog as a medium to convey the company's personality? It's important to put together a game plan and stick to your strategy from day one, and of course, adapt when necessary.
So, how can you keep ideas in the pipeline and ensure that you publish consistently? In this post we'll share some blog productivity tools and strategies that we've used to build our blog over the past six months.
Redoing your website can be a daunting process, but a little bit of planning and expert advice can make the experience painless and dare I say: fun!
How often should a company think about redoing their website? The answer depends a lot on the type of business you're in. For example, websites for clothing retailers like Abercrombie & Fitch or Lacoste often go through several incarnations each year. Or maybe you're in a seasonal business where redoing your website is a good idea in the months leading up to peak season. No matter what business you're in, it's considered good practice to redo your website ever 18-24 months, why?
Pay-per-click marketing seems like a relatively simple concept: bid on some keywords and link your site in the paid results. But there are some who have taken to Google Adwords in new and innovative ways. Here are three examples that I hope will inspire you to think creatively in your pay-per-click campaigns.
Companies that spend time and money on their corporate communications usually see their efforts pay off in spades; whether it's a polished and persuasive website, or a meticulously crafted brochure, a well-written piece of marketing copy will convey the right message to your client and garner the results you expect.
Why don't we give emails the respect they deserve? Is it because we receive so many and it's simply a slog to get through them? Probably, but that shouldn't be an excuse for a poorly worded, unfocused and confusing email, especially when you're writing to your clients.
I surveyed the Front60 team for their thoughts on this all too important means of communication. If you deal with clients directly or if it's your employees who do, here are a few rules of thumb that will help to make your emails focused, easy to read, and actionable:
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