I'm excited to be part of a talented panel discussion that will address the challenges and opportunities of building global websites as part of next week's travel and tourism marketing conference in Toronto.
This year the sixth annual "Online Revealed" tourism and online marketing conference has partnered with The Hotel Association of Canada and the Canadian Tourism marketing Summit. Dubbed as Canada's first and only user generated internet marketing conference, they are attracting over 500 of the top tourism and travel industry professionals to share ideas March 8-9 at the Sheraton Centre Toronto.
We are thrilled to be a part of Starwood's Room With A View hotel webcams project which recently launched its second phase complete with a new user interface, enhanced social capabilities and an extensive list of new functionality.
For those of you who are unfamiliar with the concept, over 100 Starwood hotels spanning five continents have installed webcams from their most picturesque views, making the live feeds available on roomwithaview.com and individual hotel webcam Room With A View portal sites.
When someone says the word app, what immediately comes to mind? iPhone apps, Microsoft Word, Internet Explorer? What if I included Gmail, Amazon and Facebook in that list, do they still count? Sure they do, they're just web apps, but instead of being created to run on an operating system, they're created to run on a web browser.
We don't think about it, but websites like Flickr, Ebay and even, WebCanada's Live CMS are all web apps, and they carry with them many advantages over the desktop counterparts...
Desktop Applications store information on your computer's hard drive, where web apps store information on a database independent from your computer or on "the cloud." Each time you request information from a web app it pulls the data dynamically, whether it be displaying an email or updating the homepage of your website in Live CMS; all that information is available to you no matter where you go, not matter what computer you're on.
It's been a busy couple of weeks since the Web 2.0 Expo wrapped up in NYC. It was a great opportunity to meet some of the new faces behind up and coming web applications and to mingle with some of the more brilliant minds of the industry. The venue moved from the much larger Javits Center to the more intimate surroundings of the Sheraton NY in mid-town creating a more concentrated and inclusive atmosphere.
We all want to join the ranks of brands that have succeeded in creating buzzworthy marketing campaigns that drive word of mouth and impact sales. Unfortunately, there is no magic answer, no silver bullet. But what we can do is be inspired by what other brands have done and try to learn from their ways of thinking.
CategoriesArt & Design (3)
Concierge Plus (8)
Social Media (11)
DateFebruary, 2013 (3)
January, 2013 (6)
July, 2012 (9)
April, 2012 (4)
March, 2012 (4)
September, 2011 (6)
August, 2011 (13)
December, 2010 (6)
November, 2010 (4)
October, 2010 (4)
June, 2010 (8)
May, 2010 (6)
Latest PostsGoogle NOW
Windsor Welcomes Social Scale!
Concierge Plus Goes West!
From Zero to Hero: Facebook just changed the way you search
Happy New Year!