Shopping Cart Abandonment
Submitted by Peter Pietrzkiewicz on Jul 09, 2010 - 3:18pm
Posted in
Marketing A May 2010 report by Forrester Research offers some interesting insights about online shopping behaviour, and particularly, why so many people abandon their online shopping carts before making a purchase.
The report entitled Understanding Shopping Cart Abandonment found that nearly 88% of web buyers have abandoned shopping carts at some point. If online retailers can convert only a small percentage of these lost sales, the effect on their bottom line could prove significant.
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