WebCanada Inc

Kick Start Your Social Media Presence

Submitted by WebCanada on Feb 25, 2011 - 2:39pm

Posted in Marketing|Social Media

Almost everybody has heard of search engine optimization, but the idea of social media optimization is just starting to catch on. Back in 2006 marketing blogger Rohit Bhargava first coined the term, defining it this way:

"The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs."

WebCanada's First Ever Commercial!

Submitted by Mike Little on Feb 10, 2011 - 2:43pm

Posted in Social Media|WebCanada

Google Search Stories YouTube and Google have created a fun little web app that lets you create a "search story video" just by choosing a few keywords and some music. The app is based on Google's popular search stories ad campaign that even saw one of their spots make it to last year's Super Bowl. Check out our own search story video and create your own.

Blog Productivity Tools and Strategies

Submitted by WebCanada on Dec 01, 2010 - 3:25pm

Posted in Marketing|Social Media

blog productivity tools Starting a blog is a test of perseverance, a lot of research and a love of sharing ideas. But what tools and strategies exist to make the job easier?

It's also important to ask yourself: why do I blog? What is the business strategy? Am I looking to add value to the company website? Do I want to attract web searchers through keywords, or do I just want to use the blog as a medium to convey the company's personality? It's important to put together a game plan and stick to your strategy from day one, and of course, adapt when necessary.

So, how can you keep ideas in the pipeline and ensure that you publish consistently? In this post we'll share some blog productivity tools and strategies that we've used to build our blog over the past six months.

Keywords That Drive Traffic

Submitted by Peter Pietrzkiewicz on Aug 06, 2010 - 12:27pm

Posted in SEO

The success of modern companies is heavily determined by how easily their brand and their services are found online. Discovering the search terms potential customers are using and gearing your website content to return results for those terms is a proven method for generating online leads and driving revenue.

It all starts with selecting those crucial keywords. It should be noted that a keyword can refer to a single word or whole phrase, for example "WebCanada has great clients" can be considered a keyword.

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