Friskies iPad Games for Cats
Friskies, who you may remember from their "Adventureland" TV commercials, has come up with another innovative way to market to cat owners by creating three cat-oriented iPad and Android games.
We love the concept, and it's not a Friday if there aren't any cat videos involved, so we invite you to watch these tech-savvy felines play "Cat Fishing", "Tasty Treasure Hunt" and "Party Mix-up."
Video after the jump.
Branding Beyond the Logo
You've got a name, logo, business cards and a letterhead, but do you have a brand? A brand in its simplest form is a noun, a thing. It's not simply the name of your company, or a way for people to identify you against another; although it serves those purposes. A brand should make you feel something, make you aspire to be like them, identify with and trust them.
Brands have characteristics the same way people do; most, if not all major brands have brand strategy guides that are meant to be followed closely across all communications. This includes everything from the layout of a banner ad, to the social media, to the way customer service representatives conduct themselves.
A well-targeted brand is ascribed a set of related characteristics in their brand manual. This can include corporate values, keywords, examples of tone of voice, sample phrases; also included is what not to do - examples that go against the brand. But where do we look when determining the character of a brand?
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