Friskies, who you may remember from their "Adventureland" TV commercials, has come up with another innovative way to market to cat owners by creating three cat-oriented iPad and Android games.

We love the concept, and it's not a Friday if there aren't any cat videos involved, so we invite you to watch these tech-savvy felines play "Cat Fishing", "Tasty Treasure Hunt" and "Party Mix-up."

Video after the jump.

You've got a name, logo, business cards and a letterhead, but do you have a brand? A brand in its simplest form is a noun, a thing. It's not simply the name of your company, or a way for people to identify you against another; although it serves those purposes. A brand should make you feel something, make you aspire to be like them, identify with and trust them.

Brands have characteristics the same way people do; most, if not all major brands have brand strategy guides that are meant to be followed closely across all communications. This includes everything from the layout of a banner ad, to the social media, to the way customer service representatives conduct themselves.

A well-targeted brand is ascribed a set of related characteristics in their brand manual. This can include corporate values, keywords, examples of tone of voice, sample phrases; also included is what not to do - examples that go against the brand. But where do we look when determining the character of a brand?