Following Panda (a Google-built algorithm) the most recent update to Google’s search engine algorithm roster, Penguin, all but erases “black hat” techniques. This algorithm puts tighter guidelines on web site optimization and adjusts a number of web spam factors including keyword stuffing, cloaking, unnatural links and content spinning.

Type your company name into Google: where does your company show up in the results? Is it the first result? Is it halfway down the third page?

No matter your business plan or industry, a top result on a search engine can lend your company credibility and prestige. Your customers will treat top results as the best matches available, regardless of whether that is actually the case.

SEO is a gargantuan factor to consider when choosing a CMS platform. After all, you want your site to be number one in results and attract customers, potential employees and investors.

Google's search algorithms are constantly evolving to keep up with changeable nature of the web in an effort to keep spammers at bay. What many people don't realize, though, is that a search engine optimization strategy that worked well in the past may now get your site blacklisted from Google's results.

Many SEO strategies that were once successful ways to maintain a search presence are now considered unethical by Google. If you've seen your search results falter and you haven't taken a look at your site back-end in a while, now might be a good time to root out any old SEO tactics and update them with a current strategy.