WebCanada Inc

Kick Start Your Social Media Presence

Submitted by WebCanada on Feb 25, 2011 - 2:39pm

Posted in Marketing|Social Media

Almost everybody has heard of search engine optimization, but the idea of social media optimization is just starting to catch on. Back in 2006 marketing blogger Rohit Bhargava first coined the term, defining it this way:

"The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs."

Have You Caught The Peppermint Chill?

Submitted by Ian Walker on Jan 06, 2011 - 2:28pm

Posted in Art & Design|WebCanada|Front60

Peppermint Chill For this year's holiday season we designed and developed an online game for all of our clients around the globe. With an average gameplay of about 6 minutes and fierce competition from over 20 different countries, no wonder there are so many impressive (and seemingly impossible to beat) high scores!

3 Word of Mouth Success Stories

Submitted by WebCanada on Aug 20, 2010 - 8:39am

Posted in Marketing|Social Media

We all want to join the ranks of brands that have succeeded in creating buzzworthy marketing campaigns that drive word of mouth and impact sales. Unfortunately, there is no magic answer, no silver bullet. But what we can do is be inspired by what other brands have done and try to learn from their ways of thinking.

B2B Marketing 2.0

Submitted by Peter Pietrzkiewicz on Jun 02, 2010 - 10:45am

Posted in Marketing|SEO

There are many ways to get your company's name out there. Historically, word-of-mouth, advertising, sales and marketing have driven the way businesses connect. It remains to be seen how effective social media will be in forging B2B relationships, though it's in no doubt promising. There is however one reliable marketing method that businesses have been taking advantage of for decades: direct mail, or in its more recent form email marketing.

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