Search engine optimization is the process of improving the amount of traffic to a website.
The underlying premise of SEO is that the higher a website appears in a search ranking, the more traffic the website will have. There are two primary methods of search engine optimization: organic and non-organic SEO.
Organic SEO addresses everything from the code behind your site to the content within your site pages. Organic search results are generated by algorithms search engines use to return relevant content. We believe the greatest tool in search engine optimization is creating unique and relevant content. Another asset that improves SEO is ensuring that there are reputable links driving traffic to your site. Having many links pointing to your website (especially links from authoritative sources e.g. a newspaper) gives you credibility as being an expert for your specific search terms. Organic SEO also focuses on keywords (words or phrases, one phrase counts as a "keyword") that pertain to your website. The general rule of thumb is that for every 500 words your top keywords should be mentioned seven times.
The absence of an organic SEO strategy leaves your business without one of the most fundamental components of online marketing, in essence closing doors on a world of customers who are searching for you online.
Non-organic SEO also known as PPC (pay per click) is another important piece of the SEO puzzle, it involves bidding on selected keywords that appear at the top of search results as a "sponsored link." It works by bidding on a keyword, and buying a set number of clicks. For example, if you buy the keyword "business organizations" for 25 cents per click. $10 will buy 40 clicks. There are ways to manage your budget using pay per click, for example spreading out the number of times your sponsored link is featured in a day.
We employ a multi-faceted approach to SEO that addresses everything from the code on your site, to the content on your page and the entire infrastructure that makes your site known to search engines. Whether you're building a site from scratch or implementing SEO for a site that has been around for 10 years, we work with you to create a strategy that will increase your visibility on major search engines.
Since search engine algorithms are always evolving, we highly recommend a long-term maintenance strategy to ensure that your site continues to rank highly. A short-term approach will see your ranking taper off in a few months. Our long-term approach involves a multitude of strategies including inbound link building, directory submissions, press release and article writing, social media optimization, Squidoo lens creation and more.
We use both online and offline tools to determine the most relevant keywords for your business. A keyword can be a single word or whole phrase people type into search engines. Once we've optimized your site for a set of keywords it will appear in relevant search results.
Leveraging search engines to ensure that your site ranks highly on the web is a key component of online marketing.
We take care to build our framework to be as search engine friendly as possible. We also offer pay per click management as a part of our SEO services.
For inquiries, visit our contact page and a WebCanada Sales Executive will telephone or email you to learn more about your business requirements.